Shoppers’ expectations of convenience, choice, price and experience continue to change. Staying ahead of the trends is key to winning.

When it comes to inventory and replenishment planning, retailers have historically maintained a lead over their wholesale distribution counterparts. But there’s good news: wholesale distributors can now easily and effectively connect supply and replenishment planning to retail customers and, ultimately, to shoppers.

Today’s marketplace presents an increasingly unpredictable balance of consumer demand that often results in too much of the wrong inventory and too little of the right inventory, and in the wrong places. This has caused a shifting of priorities in recent years, with retailers now claiming better forecasting as their number-two priority, behind only customer analytics. This puts pressure on brands and wholesale distributors to become better partners by identifying more precise forecasting strategies and delivering more accurate, and flexible, projections and plans.

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