- Rule #1 Avoid clutter –
Keep your site clean and unfussy, even if you’re running a discount warehouse. Resist the urge to load your landing page with everything you can think of. Go easy on fonts, flashes and pop-ups.
Rule #2 Offer ‘free’ delivery
It’s not always possible, but it will boost sales. Obviously ‘free’ means the cost of delivery is absorbed elsewhere, but it’s still a key selling point. And if you offer it, flaunt it, with a mention on your home page and in your ads.
Rule #3 Run a secure site
Rule #4 Don’t hide charges
It’s a familiar story: a customer is heading happily to the checkout when they get hit with the shipping fees and bam! … they get cold feet. Delivery charges are the biggest cause of abandoned shopping carts. E-commerce platform Shopify has three possible solutions: offer free shipping with a specified minimum order amount, absorb the fees into the price of your products and do away with them altogether or install a tool that allows customers to input their details and get real-time shipping quotes. Just remember, transparency is king.
Rule #5 Go the extra mile
Include a free gift with a customer’s first order, add a little extra to refunds, send handwritten thank-you cards to new customers. They’re all quick and easy things you can do to spread goodwill and encourage repeat custom.